Music videos are the most successful, widely watched and easily accessible short films. It’s been that way at least since video killed the radio star and MTV showed up thirty years ago. They may not be theatrically released, but as media consumption gets more fluid and platforms become nebulous it seems appropriate to open up any definition of short film. It follows that music videos should be part of the conversation, along with all the exciting new web-based filmmaking that has been spawned by YouTube.
Therefore, it seems the MTV VMAs must be one of the more prestigious awards in the world of short film, along with festival prizes and the three short Oscars. So as a bit of an experiment I’d like to take the prizes a bit more seriously than most and have a countdown here at ShortStack. I’ll round up one category each weekday leading up to the awards and then finish off with Best New Artist and Video of the Year on the weekend of the ceremony. Things will kick off later today with Best Special Effects.
Hope you enjoy it! To get you in the mood here’s the first ever Best Special Effects winner: Herbie Hancock’s “Rockit.”